Green Consumerism: Catalyst for Environmental Marketing
DOI:
https://doi.org/10.18034/apjee.v5i2.252Keywords:
Consumer behavior, environmental marketing, green consumerism, industrial movements, purchasing decisionAbstract
In 21st century race towards industrialization is fast & furious. Due to the Industrial movements natural environment is heavily influenced. Environmental marketing is one best possible way to protect the environment. Both the organizations & consumers have changed their mind to address this issue. Green consumerism has taken the role of catalyst for environmental marketing. Aim of this paper to analyze the consumer behavior towards environmental marketing. This article also establishes the relationship between consumer behavior and purchasing decision of the customer on the green marketing ground. This research paper highlights the cause behind environmental marketing along with the initiative taken by the industries to promote environmental marketing.
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