Eservice Quality For Customer Satisfaction Measurement: A Case Study On Islami Bank Bangladesh Ltd.

Authors

  • A. M. Shahabuddin IIUC

DOI:

https://doi.org/10.18034/gdeb.v3i1.169

Keywords:

E-service Quality Dimensions, GAP model, Customer satisfaction, Banks

Abstract

The purpose of the study is to identify customer satisfaction through e-service quality of Islami Bank Bangladesh Limited (IBBL). Buckley (2003:455) defines e-Service as the electronic provision of a service to customers whilst Santos (2003:234) describes e-service as the provision of consumers with a superior experience with respect to the interactive flow of information. The researchers used judgment sampling. Customers faced ATM service disorder, problems in using using sms banking services, prompt  service from the bank. User-friendly, responsive online service experiences, educating customer how to use online service, training of employees will increase the e-service quality of IBBL in future.

JEL Classification Code: M3

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Author Biography

  • A. M. Shahabuddin , IIUC

    Associate Professor, DBA, International Islamic University Chittagong, BANGLADESH

References

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Published

2014-06-30

Issue

Vol. 3 No. 1 (2014): January - June Issue

Section

Articles

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How to Cite

Shahabuddin , A. M. . (2014). Eservice Quality For Customer Satisfaction Measurement: A Case Study On Islami Bank Bangladesh Ltd. Global Disclosure of Economics and Business, 3(1), 31-38. https://doi.org/10.18034/gdeb.v3i1.169

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