A Study on SWOT Analysis of Pharmaceutical Industry: The Bangladesh Context

Authors

  • Meem Rafiul Hoq UITS
  • Md. Ali Ahsan UITS
  • Tanim–A Tabassum Asian University of Bangladesh

DOI:

https://doi.org/10.18034/gdeb.v2i2.188

Keywords:

Pharmaceutical Industry, SWOT, Economic Factor

Abstract

Pharmaceutical industry is one of the most important sector in Bangladesh. It is the only industry, which has its own strong manufacturing capabilities to produce the pharmaceuticals product. In this study it is tried to find out what types of strengths, weaknesses, opportunities and threats the pharmaceuticals companies face in Bangladesh. There are about 250 pharmaceuticals firms in Bangladesh. Among them some companies are the large size and more sophisticated. Some companies are small sizes and traditional qualities. A few companies dominate the whole medicine market. So they have to face severe competition in pharmaceuticals market.

SOWT (Strength, Opportunity, Weakness, and Threat) analysis of any industry sector investigates the important factors that are possibility of the industry and influencing the companies operating in that sector. The purpose of this study is to analyze the pharmaceutical sector of Bangladesh using the framework of SWOT. This paper brings to light on the SWOT analysis of pharmaceuticals industry in Bangladesh and provided some valuables suggestions to overcome the weaknesses and threats, there are some suggestions to utilize the strengths and opportunities properly. Through this study the researchers try to discuss the affect of various macro-economic factors of strength, opportunity, weakness, and threat aspect on the industry and its related problems and prospects for the future.

JEL Classification Code: O25; O25

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Author Biographies

  • Meem Rafiul Hoq, UITS

    Lecturer, School of Business, UITS, Bangladesh

  • Md. Ali Ahsan, UITS

    Lecturer, School of Liberal Arts & Science, UITS, Bangladesh

  • Tanim–A Tabassum, Asian University of Bangladesh

    BBA, Asian University of Bangladesh, Dhaka, Bangladesh

     

References

Shawon, S.A. 2011. Research Report: Pharmaceutical Industry of Bangladesh. IDLC Finance Limited.

The Daily Star. 2011. Current scenario of Bangladesh pharma market. http://bddrugs.com/detail.php?nid=13. 20 May 2013.

Habib, M.A., Alam, M.Z. 2011. Business analysis of pharmaceutical farms in bangladesh: problems and prospects. Journal of Business and Technology. 4(1): 61-77.

Bhuiyan, M.A.R., Moniruzzaman, and Sultana, S. 2011. Analysis of pharmaceutical industry of bangladesh: (it’s challenges and critical success factors). Bangladesh Research Publications Journal. 5(2): 142-156.

Saad, K.S. 2012. Research Report: An Overview of Pharmaceutical Sector in Bangladesh. BRAC EPL Limited.

Healthcare Pharmaceuticals Limited (HLP). 2012. Partnering. http://www.hplbd.com/cakehplbd/pages/partnering. 22 May 2013.

The News Today. 2011. News Report. http://www.newstoday.com.bd/index.php?option=details&news_id=56395&date=2012-03-17. 24 May 2013.

Beximco Pharmaceuticals Limited (BPL). 2012. News Release. http://beximco-pharma.com/latest-news/5335-beximco-pharma-enters-eu-market.html. 22 May 2013.

Shafiuzzaman. S.M. 2004. Bangladesh Pharmaceutical Sector: A Vision of Success. BAPI.

Rahman. W. 2012. Pharmaceutical Industry: Progress and Challenges. The Daily Star. 19 May 2013.

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Published

2013-12-31

Issue

Vol. 2 No. 2 (2013): July - December Issue

Section

Articles

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How to Cite

Hoq, M. R. ., Ahsan, M. A. ., & Tabassum, T. . (2013). A Study on SWOT Analysis of Pharmaceutical Industry: The Bangladesh Context . Global Disclosure of Economics and Business, 2(2), 200-208. https://doi.org/10.18034/gdeb.v2i2.188

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