Analysis of the Impact of Graphical Warning Label on Smokers

Abstract

Objective: The Fundamental objective this paper to explore the impacts of warning label on the smokers. Whether smokers are discouraging from this warning label or not? This research was started in September 2016 and done in January 2017. (Five months). Methodology: Both primary & secondary data was used for data collection. Secondary data was taken from the research articles, periodicals, hospital’s annual reports and health magazines. For primary data collection, a testified five point Likert scale questionnaire was used. We’ve distributed 1800 questionnaires in nine (9) cities, 200 in each city. By using stratified random sampling technique. Finally received (n=1726) that were properly filled by all aspects. Our population was Punjab province and sample was nine cities including Federal Capital of Islamic Republic of Pakistan: Islamabad, Lahore, Okara, Sahiwal, Faisalabad, Jhang, Layyah, Bahawalpur & Multan. After that data was analyzed on Statistical Package for Social Sciences (SPSS 21.0). Cronbach’s alpha (ἀ) of our research study was 0.862. It shows the well-organized reliability of our data. Results: Correlation ‘flank-by’ D.V (Intention to quit), IV (warning label) and M.V (demographic factors) shows that, “yes there is an association among them”. Regression Analysis retrospect that they have a week but positive relationship. Durbin Watson’s explorations were also showing same frequencies. Findings: We’ve found that well educated & privileged respondents have less smoking habit than un-educated & underprivileged persons. Male & female students are also indulged in the curse of smoking, without caring of their pocket money. Teen aged & educated smokers, notices the warning label intensely as compared to others, but ignored. So Govt. & health agencies should acquaint the novel way that discourage the smokers in real sense.