Green Marketing Practices for Sustainable Business Growth in Bangladesh: A Case Study of Dhaka City

Authors

  • Md. Ruhul Amin Comilla University
  • Ishtiaque Arif Southeast University
  • Mohammad Maksudur Rahman Southeast University

DOI:

https://doi.org/10.18034/gdeb.v1i2.197

Keywords:

Green Marketing, Environment, Pollution

Abstract

Green marketing is a way to use the environmental benefits of a product or service to promote sales. Many consumers will choose products that do not damage the environment over less environmentally friendly products, even if they cost more. With green marketing, advertisers focus on environmental benefits to sell products such as biodegradable diapers, energy-efficient light bulbs, and environmentally safe detergents. As a Bangladeshi citizens are very much unaware about green marketing which portrait their unconsciousness of environment. Here authors have tried to sketch the problems and prospects of green marketing along with to draw attention of readers’ to make them consciousness about the pollution of environment. 

JEL Classification Code: M30; M31; M39

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Author Biographies

  • Md. Ruhul Amin, Comilla University

    Lecturer, Department of Public Administration, Comilla University, Comilla, Bangladesh.

  • Ishtiaque Arif, Southeast University

    Assistant Professor, Business Administration, Southeast University, Dhaka. Bangladesh

  • Mohammad Maksudur Rahman, Southeast University

    Deputy Registrar, Southeast University, Dhaka. Bangladesh.

References

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Published

2012-12-31

Issue

Vol. 1 No. 2 (2012): July - December Issue

Section

Articles

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How to Cite

Amin, M. R. ., Arif, I. ., & Rahman, M. M. . (2012). Green Marketing Practices for Sustainable Business Growth in Bangladesh: A Case Study of Dhaka City. Global Disclosure of Economics and Business, 1(2), 96-102. https://doi.org/10.18034/gdeb.v1i2.197
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