Prospects of Green Marketing in Bangladesh: An Empirical Study on Green Marketing

Authors

  • Md. Amimul Ehasan ZHSUST

DOI:

https://doi.org/10.18034/gdeb.v9i1.276

Keywords:

Green Marketing, environment, consumer, green technology, green food

Abstract

The awareness of environmental degradation has been a long time coming to Bangladesh. In recent years, environmental issues in Bangladesh have received much attention, reflecting rising public concern and awareness of environmental problems. Pressure groups have been campaigning vigorously for the environment and media reporting on environmental issues has increased dramatically. It has also moved up on the agenda in political decision making and numerous laws and regulations were enacted for the protection of environment. Moreover, through the earth summit in Rio de Janeiro in 1992 and its follow-up summits in Berlin in 1995 and in New York in 1997, environmentalists have set targets for international co-operation and action. The paper identifies the particular segments of green consumers and explores the problems and opportunities that the green marketing businesses have in Bangladesh. It also examines the present trends of green marketing in Bangladesh and describes the reason why companies should adopt it. Further, it deals with the future of green marketing and concludes by studying consumer perception regarding green products in Bangladesh and also the business firm’s perception analysis.

Downloads

Download data is not yet available.

Author Biography

  • Md. Amimul Ehasan, ZHSUST

    Lecturer, Department of Business Administration, Z. H. Sikder University of Science and Technology (ZHSUST), Shariatpur, BANGLADESH

References

Amin, M. R., Arif, I. and Rahman, M. M. (2012) “Green Marketing Practices for Sustainable Business Growth in Bangladesh: A Case Study of Dhaka City”, Global Disclosure of Economics and Business, 1(2), pp. 96-102. doi: 10.18034/gdeb.v1i2.197. DOI: https://doi.org/10.18034/gdeb.v1i2.197

Fuller, D. A. (1999). Sustainable Marketing: Managerial-Ecological Issues Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452220611 DOI: https://doi.org/10.4135/9781452220611

Makower, J. (2008) Strategies for the Green Economy, McGraw-Hill, ASIN: B003P6B122

McDonagh, P. (1999), Green Marketing: Opportunity for Innovation, 2nd edn, by Jacquelyn A. Ottman, 1998. NTC, xviii + 270 pp, $24.95 (hbk). ISBN 0‐8442‐32339‐4. Bus. Strat. Env., 8: 147-148. doi:10.1002/(SICI)1099-0836(199903/04)8:2<147::AID-BSE191>3.0.CO;2-U DOI: https://doi.org/10.1002/(SICI)1099-0836(199903/04)8:2<147::AID-BSE191>3.0.CO;2-U

Padhy, P. C. and Mishra, A. K. (2018) “Green Consumerism: Catalyst for Environmental Marketing”, Asia Pacific Journal of Energy and Environment, 5(2), pp. 49-52. doi: 10.18034/apjee.v5i2.252. DOI: https://doi.org/10.18034/apjee.v5i2.252

Prothero, A. (1998), Environmental Marketing Management: Meeting The Green Challenge by Ken Peattie, 1995. Pitman Publishing, x + 309 pp, £36.00 (hbk) ISBN 0 273 60279 9. Bus. Strat. Env., 7: 52-53. doi:10.1002/(SICI)1099-0836(199802)7:1<52::AID-BSE136>3.0.CO;2-3 DOI: https://doi.org/10.1002/(SICI)1099-0836(199802)7:1<52::AID-BSE136>3.0.CO;2-3

Roberts, J.A. (1996b), “Green consumers in the 1990s: profile and implications for advertising”, Journal of Business Research, Vol. 36, No. 3, pp. 217 – 31. DOI: https://doi.org/10.1016/0148-2963(95)00150-6

Shamsuddoha, M., & Alamgir, M. (2009). Application of Green Product Concept in Bangladesh. Department of Marketing, University of Chittagong, Bangladesh. DOI: https://doi.org/10.2139/ssrn.1486173

Straughan, R. and Roberts, J. (1999), "Environmental segmentation alternatives: a look at green consumer behavior in the new millennium", Journal of Consumer Marketing, Vol. 16 No. 6, pp. 558-575. https://doi.org/10.1108/07363769910297506 DOI: https://doi.org/10.1108/07363769910297506

Wicker, A. W. (1969). “Attitudes versus action: The relationship of verbal and overt behavioral responses to attitude objects”, Journal of Social Issue, 25(4), 41 –78.t DOI: https://doi.org/10.1111/j.1540-4560.1969.tb00619.x

Yunus, M. and Rahman, M. T. (2014) “Green Marketing for Creating Awareness for Green Consumerism ”, Global Disclosure of Economics and Business, 3(1), pp. 17-22. doi: 10.18034/gdeb.v3i1.167. DOI: https://doi.org/10.18034/gdeb.v3i1.167

--0--

Downloads

Published

2020-06-30

Issue

Vol. 9 No. 1 (2020): January - June Issue

Section

Articles

License

The CC BY-NC 4.0 license lets others remix, tweak, and build upon your work non-commercially, and although their new works must also acknowledge & be non-commercial, they don’t have to license their derivative works on the same terms.
|| View License Deed ||
|| View Legal Code ||
 
Publishing paper with Global Disclosure in Economics and Business means that the author or authors retain the copyright in the paper.
This journal is granted an exclusive noncommercial reuse license by the author(s), but the author(s) are able to put the paper onto a website, distribute it to colleagues, give it to students, use it in your thesis, etc, so long as the use is not directed at commercial advantage or toward private monetary gain.
The author(s) can reuse the figures and tables and other information contained in their paper published by Global Disclosure in Economics and Business in future papers or work without having to ask anyone for permission, provided that the figures, tables or other information that is included in the new paper or work properly references the published paper as the source of the figures, tables or other information, and the new paper or work is not direct at private monetary gain or commercial advantage.

How to Cite

Ehasan, M. A. . (2020). Prospects of Green Marketing in Bangladesh: An Empirical Study on Green Marketing. Global Disclosure of Economics and Business, 9(1), 25-38. https://doi.org/10.18034/gdeb.v9i1.276
Crossref
Scopus
Google Scholar
Europe PMC

Similar Articles

1-10 of 79

You may also start an advanced similarity search for this article.