Navigating the Landscape of Mobile Banking in Bangladesh: A Critical Examination of Challenges and Opportunities
DOI:
https://doi.org/10.18034/gdeb.v12i1.708Keywords:
Mobile Banking, Likert Scale, Frequency Test, BangladeshAbstract
Mobile Banking is an emerging alternate channel for providing banking services. The primary purpose of this study is to identify the problems of mobile banking and the benefits of mobile banking users in Bangladesh. For the research, both primary and secondary data were used. The total sample consisted of 158 respondents (male 69% and female 31%), and a semi-structured close-ended questionnaire was used. This study adopts a descriptive. Besides, we used the Likert Scale to range the satisfaction and dissatisfaction levels. A frequency test was done to measure the result, and then a graph was used to represent and show the findings efficiently. Statistical software SPSS version 16.0 was used to analyze data. The most significant result shows that 59.5 % of respondents face security and safety risks, and 46.8 % think mobile banking is a quick customer service and time-saving transaction system. So, to run the mobile banking service effectively and efficiently, proper care has been taken, and necessary steps to improve the quality of services.
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