Factors Influencing the Adoption of Mobile Banking: Perspective Bangladesh
DOI:
https://doi.org/10.18034/gdeb.v3i2.164Keywords:
Performance Risk, Social Risk, Technology Acceptance Model (TAM), Perceived usefulnessAbstract
With the convergence of banking services and mobile technologies, users are able to conduct banking services at any place and at any time through mobile banking. This research examines the factors influencing the adoption of mobile banking in Bangladesh, with a special focus on trust, perceived cost and perceived risk including the facets of perceived risks: performance risk, security/privacy risk, time risk, social risk and financial risk. The research model includes the original variables of extended technology acceptance model (TAM2). Data for this study was collected through a structured questionnaire survey in townships around Dhaka. The research has found that customers will consider adopting mobile banking as long as it is perceived to be useful and easy to use. But the most critical factor for the customer is cost; the service should be affordable. Trust was found to be significantly negatively correlated to perceived risk. Thus, trust plays a role in risk mitigation and in enhancing customer loyalty.
Downloads
References
Abebe, E. (2014). The effect of service quality and core banking on customer satisfaction in commercial bank of Ethiopia. American Journal Of Trade And Policy, 1(2), Full Thesis. Retrieved fromhttp://journals.abc.us.org/index.php/ajtp/article/view/Abebe
Ahmed AA and Ahmad M. 2009. An Empirical Analysis of Performance Measurement of the Disclosure in Financial Reporting: A Study of Banking Sector in Bangladesh COMSATS Institute if Information Technology 2nd COMSATS International Business Research Conference. Lahore, Pakistan: CIIT.
Ahmed AA and Dey MM. 2009. Timeliness attributes and the extent of accounting disclosure: a study of banking companies in Bangladesh Osmania Journal of International Business Studies, 4, 64-71.
Ahmed AA and Dey MM. 2011. Accounting Disclosure Scenario: An Empirical Study of the Banking Sector of Bangladesh Accounting & Management Information Systems, 9.
Ahmed AA, Siddique MN and Masum AA. 2013. Online Library Adoption in Bangladesh: An Empirical Study University of Bahrain Best Practices in Management, Design and Development of e-Courses: Standards of Excellence and Creativity. Manama: IEEE. DOI: https://doi.org/10.1109/ECONF.2013.30
Ahmed, A., & Siddique, M. (2013). Internet Banking Espousal in Bangladesh: A Probing Study. Engineering International, 1(2), 40-47. Retrieved from http://journals.abc.us.org/index.php/ei/article/view/2.4%281%29
Ajzen, I. (1991). The theory of planned behaviour. Organizational Behavior and Human Decision Processes, 50(2), 179-211. doi: 10.1016/0749- 5978(91)90020-T
BASA (2003). Financial Sector Charter. Retrieved from: http://www.banking.org.za/our_industry/financial_sector_charter/financial_se ctor_charter.aspx
Bhattacherjee, A. (2002). Individual trust in online firms: Scale development and initial test. Journal of Management Information Systems, 19(1): 211-241. Retrieved from: http://www.jstor.org/stable/40398572
Brown, I., Cajee, Z., Davies, D., &Stroebel, S. (2003). Cell phone banking: Predictors of adoption in South Africa—An exploratory study. International Journal of Information Management, 23(5), 381-394. doi: 10.1016/S0268- 4012(03)00065-3
Camner, G., &Sjöblom, E. (2009). Can the success of M-PESA be repeated? A review of the implementations in Kenya and Tanzania.Valuable Bits. Retrieved from:
Camner, G., &Sjöblom, E. (2009). Can the success of M-PESA be repeated? A review of the implementations in Kenya and Tanzania.Valuable Bits. Retrieved from:
CGAP.(2006). Mobile Phone Banking and Low-Income Customers Evidence from South Africa. Retrieved from: http://www.globalproblems-globalsolutions-files.org/unf_website/PDF/mobile_phone_bank_low_income_customers.pdf
Chipp, K., &Corder, C.K. (2009). Where practice meets theory: defining and reviewing the bottom of the pyramid for South African marketers. GIBS BOP Conference. (Publication pending). Johannesburg: South Africa.
Chowdhury, M., & Rahman, M. (2015). Consumer Attitude Towards the Cell Phone: A study on Young Generations of Chittagong Metropolitan City, Bangladesh. Asian Business Review, 3(3), 16-20. Retrieved fromhttp://journals.abc.us.org/index.php/abr/article/view/5.2Chowdhury DOI: https://doi.org/10.18034/abr.v3i3.290
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and end user acceptance of information technology. MIS Quarterly, 13(3): 319-340. Retrieved from: http://www.jstor.org/stable/249008
Ferdous, M., & Moniruzzaman, M. (2015). An Empirical Evidence of Corporate Social Responsibility by Banking Sector based on Bangladesh. Asian Business Review, 3(4), 82-87. Retrieved fromhttp://journals.abc.us.org/index.php/abr/article/view/Ferdous DOI: https://doi.org/10.18034/abr.v3i4.283
Guesalaga, R. & Marshall, P. (2008). Purchasing power at the bottom of the pyramid: differences across geographic regions and income tiers. Journal of Consumer Marketing, 25(7), 413–418. doi: 10.1108/07363760810915626 DOI: https://doi.org/10.1108/07363760810915626
Harris, L. C., & Goode, M. M. H. (2004). The four levels of loyalty and the pivotal role of trust: A study of online service dynamics. Journal of Retailing, 80(2), 139-158. doi:10.1016/j.jretai.2004.04.002 DOI: https://doi.org/10.1016/j.jretai.2004.04.002
Hossain, M., Irin, D., Islam, M., & Saha, S. (2015). Electronic-Banking Services: A Study on Selected Commercial Banks in Bangladesh. Asian Business Review, 3(3), 53-61. Retrieved fromhttp://journals.abc.us.org/index.php/abr/article/view/HossainETEL DOI: https://doi.org/10.18034/abr.v5i2.53
http://mobileactive.org/files/file_uploads/camner_sjoblom_differences_ke_tz.pdf.
http://mobileactive.org/files/file_uploads/camner_sjoblom_differences_ke_tz.pdf.
http://www.banking.org.za/resource_centre/banking_association/publications/pu blications.aspx
http://wwwupdate.un.org/esa/coordination/Mirage.BOP.CMR.pdf
Im, I., Kim, Y., & Han, H. (2008). The effects of perceived risk and technology type on users’ acceptance of technologies. Information & Management, 45(1), 1-9. doi:10.1016/j.im.2007.03.005 DOI: https://doi.org/10.1016/j.im.2007.03.005
Islam, K., & Salma, U. (2014). Customer Satisfaction of Internet Banking in Bangladesh: A Case Study on Citibank N.A. Asian Journal Of Applied Science And Engineering, 3(1), 53-64. Retrieved fromhttp://journals.abc.us.org/index.php/ajase/article/view/5.6%281%29
ITU (2009). Information Society Statistical Profiles 2009: Africa. Retrieved from: http://www.itu.int/dms_pub/itu-d/opb/ind/D-IND-RPM.AF-2009-PDF-E.pdf.
Karnani, A. (2007). The mirage of marketing at the bottom of the pyramid: How the private sector can help alleviate poverty. California Management Review, 49 (4), 90-111. Retrieved from: DOI: https://doi.org/10.2307/41166407
Karnani, A. (2009). Romanticizing the Poor.Stanford Social Innovation Review. Retrieved from: http://www.ssireview.org/pdf/RomanticizingthePoor.pdf
Kim, G., Shin, B., & Lee, H.G. (2009).Understanding dynamics between initial trust and usage intentions of mobile banking. Information Systems Journal, 19(3), 283–311. doi:10.1111/j.1365-2575.2007.00269.x DOI: https://doi.org/10.1111/j.1365-2575.2007.00269.x
Kim, M., Chung, N., & Lee, C. (2010).The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea. Tourism Management, In Press, Corrected Proof doi:10.1016/j.tourman.2010.01.011 DOI: https://doi.org/10.1016/j.tourman.2010.01.011
Lee, K. C., & Chung, N. (2009). Understanding factors affecting trust in and satisfaction with mobile banking in Korea: A modified DeLone and McLean’s model perspective. Interacting with Computers, 21(5-6), 385-392. Doi:10.1016/j.intcom.2009.06.004 DOI: https://doi.org/10.1016/j.intcom.2009.06.004
Lee, K.S., Lee, H.S., & Kim, S.Y. (2007). Factors influencing the adoption behaviour of mobile banking: a South Korean perspective. Journal of Internet Banking and Commerce, 12(2). Retrieved from:
Lee, M. (2009). Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit. Electronic Commerce Research and Applications, 8(3), 130-141. doi:10.1016/j.elerap.2008.11.006 DOI: https://doi.org/10.1016/j.elerap.2008.11.006
Lin, H., & Wang, Y. (2006).An examination of the determinants of customer loyalty in mobile commerce contexts.Information & Management, 43(3), 271- 282. doi:10.1016/j.im.2005.08.001 DOI: https://doi.org/10.1016/j.im.2005.08.001
Louw, A.I. (2008), Redefining BOP: In Pursuit of Sustainable Opportunity at the Base of the Economic Pyramid. (Unpublished master’s thesis).University of Pretoria (GIBS), South Africa.
Luarn, P. & Lin, H. (2005).Toward an understanding of the behavioural intention to use mobile banking.Computers in Human Behavior, 21(6), 873- 891. doi:10.1016/j.chb.2004.03.003 DOI: https://doi.org/10.1016/j.chb.2004.03.003
Luo, X., Li, H., Zhang, J., & Shim, J. P. (2010).Examining multi-dimensional trust and multi-faceted risk in initial acceptance of emerging technologies: An empirical study of mobile banking services. Decision Support Systems, 49(2), 222-234. doi:10.1016/j.dss.2010.02.008 DOI: https://doi.org/10.1016/j.dss.2010.02.008
M.K. (2009). Challenges faced by South African companies serving the low-income markets: A market orientation perspective. (Unpublished master’s thesis). University of Pretoria (GIBS), South Africa
MarketingMix.(2010).The bottom of the pyramid. Retrieved from: http://www.marketingmix.co.za/pebble.asp?relid=5145
Melzer, I. (2009). The Bottom of the Pyramid in South Africa.Presented at the bottom of the pyramid breakfast presentation, Sunnyside Park Hotel, JHB.
Miah, M. (2015). A Framework on Internet Banking Services for the Rationalized Generations. Asian Business Review, 3(4), 71-77. Retrieved from http://journals.abc.us.org/index.php/abr/article/view/Miah DOI: https://doi.org/10.18034/abr.v3i4.280
Min, Q., Ji, S., &Qu, G. (2008). Mobile commerce user acceptance study in China: A revised UTAUT model. Tsinghua Science & Technology, 13(3), 257-264. doi:10.1016/S1007-0214(08)70042-7 Mokoto, DOI: https://doi.org/10.1016/S1007-0214(08)70042-7
Neogy, T. (2014). Evaluation of the Companies’ Performance: A Study on Mobile Telecommunication Companies in Bangladesh. American Journal Of Trade And Policy, 1(3), 33-38. Retrieved fromhttp://journals.abc.us.org/index.php/ajtp/article/view/Neogy
Okpara, G., & Onuoha, O. (2015). Bank Selection and Patronage By University Students: A Survey of Students in Umudike, Nigeria. Asian Business Review, 2(2), 12-18. Retrieved fromhttp://journals.abc.us.org/index.php/abr/article/view/Okpara DOI: https://doi.org/10.18034/abr.v2i2.298
Pal, S., & Hossain, M. (2014). Innovations of Housing Finance Systems and the Implication in Bangladesh - A categorical study on Financial Markets. American Journal Of Trade And Policy, 1(1), 32-41. Retrieved fromhttp://journals.abc.us.org/index.php/ajtp/article/view/1.4 DOI: https://doi.org/10.15590/ajtp/2014/v1i1/54052
Rahim, S., & Tuli, F. (2015). The Effectiveness of Communication Practices with the Customers: A Comparative Study between Eastern Bank Limited and Mutual Trust Bank Limited. Asian Business Review, 3(3), 31-39. Retrieved from http://journals.abc.us.org/index.php/abr/article/view/Rahim DOI: https://doi.org/10.18034/abr.v3i3.293
Rahman, M., Ahsan, M., Hossain, M., & Hoq, M. (2015). Green Banking Prospects in Bangladesh. Asian Business Review, 2(2), 59-63. Retrieved from http://journals.abc.us.org/index.php/abr/article/view/4.9Rahman DOI: https://doi.org/10.18034/abr.v2i2.305
Redwanuzzaman, M., & Islam, M. (2015). Problematic Issues of E-Banking Management in Bangladesh. Asian Business Review, 3(3), 26-30. Retrieved from http://journals.abc.us.org/index.php/abr/article/view/Redwan DOI: https://doi.org/10.18034/abr.v3i3.292
Saha, A., Hasan, K., & Uddin, M. (2015). A Conceptual Framework for Understanding Customer Satisfaction in Banking Sector: The Mediating Influence of Service Quality and Organisational Oath. American Journal Of Trade And Policy, 1(3), 39-48. Retrieved from http://journals.abc.us.org/index.php/ajtp/article/view/Saha
Siddique, M. (2015). Bank Selection Influencing Factors: A Study on Customer Preferences with Reference to Rajshahi City. Asian Business Review, 1(1), 80-87. Retrieved fromhttp://journals.abc.us.org/index.php/abr/article/view/1.12Siddique DOI: https://doi.org/10.18034/abr.v1i1.340
www.arraydev.com/commerce/JIBC/2007-08/HyungSeokLee_Final_PDF%20Ready.pdf
Zhang, N., Guo, X., & Chen, G. (2008). IDT-TAM integrated model for IT adoption. Tsinghua Science & Technology, 13(3), 306-311. doi:10.1016/S1007-0214(08)70049-X DOI: https://doi.org/10.1016/S1007-0214(08)70049-X
Zikmund, W.G (Ed). (2003). Exploring Marketing Research. USA: Thompson Learning.
--0--
Downloads
Published
Issue
Section
License
How to Cite
