Measuring Customers’ Satisfaction Regarding Different Services of Mobile Telecom Operator Companies in Bangladesh: An Evaluation

  • Md. Omar Faruk Sarker University of Rajshahi
  • Taposh Kumar Neogy National University
  • Farzana Akhter National University
Keywords: Customers’ Satisfaction, Services, Mobile Telecom Company, Bangladesh

Abstract

The purpose of the present research study is to measure the customer satisfaction regarding the different services of the mobile telecom operator companies in Bangladesh. The mobile telecom sectors are growing rapidly and the contribution of this sector to economic development is very significant. The study surveyed 150 users’ opinions to determine the satisfaction level regarding the different services of the mobile telecom operator companies in Bangladesh. On the basis of findings it is evident that the most of the respondents opined that they are moderately satisfied of getting the different services of the mobile telecom operator companies in Bangladesh. This study also revels that there is no significant difference of opinions among the respondent regarding getting the different services of the mobile telecom operator companies in the most of the cases.

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Author Biographies

Md. Omar Faruk Sarker, University of Rajshahi

Associate Professor, Department of Marketing, University of Rajshahi, Rajshahi – 6205, BANGLADESH

Taposh Kumar Neogy, National University

2Assistant Professor (Accounting), Institute of Business Administration (IBA), Rajshahi (under National University), BANGLADESH

Farzana Akhter, National University

Lecturer (English), Institute of Business Administration (IBA), Rajshahi (under National University), BANGLADESH

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Published
2015-12-17
How to Cite
Sarker, M. O. F., Neogy, T. K. and Akhter, F. (2015) “Measuring Customers’ Satisfaction Regarding Different Services of Mobile Telecom Operator Companies in Bangladesh: An Evaluation”, ABC Journal of Advanced Research, 4(2), pp. 115-128. Available at: https://i-proclaim.my/journals/index.php/abcjar/article/view/37 (Accessed: 22July2019).
Section
Articles
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