Robots in Retail Marketing: A Timely Opportunity
DOI:
https://doi.org/10.18034/gdeb.v9i2.527Keywords:
Automation, artificial intelligence, robots, retail marketingAbstract
Change is indeed inevitable. In a world full of technological advancements there has been a change in retail marketing on how they conduct business. This has prompted a fast pace of automation and artificial intelligence (AI) as strategies that can be used to propel and reshape most business models. Machine intelligence is now more powerful, and it is changing the lives of people everywhere around the world. One such machine intelligence is the robot, which is almost being implemented on a daily basis to form part of the retail marketing solution. Hence, it is important to critically analyze the significance of robots in retail stores and how the same can be used to change the current status quo into a new business model. In answering the research questions, this research will adopt both secondary and primary data methods that will ensure that robust information is collected to meet the objectives of the study. Analysis of data revealed that change is inevitable in the retail industry, and it ought to be embraced in phases. The conclusion also revealed that robots have had both positive and negative impacts on the local stores. The idea of robots taking over various jobs in the industries may not be a good idea, but they have proved to be efficient and reliable.
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