Destination Marketing Strategies: Promoting Southeast Asia as a Premier Tourism Hub

Authors

  • Dipakkumar Kanubhai Sachani Business Analyst, Arth Energy Corporation, Pittsburgh, Pennsylvania, USA
  • Sai Charan Reddy Vennapusa Ariba Support Consultant, Magnussol LLC., 300 Industry Dr, Pittsburgh, PA 15275, USA

DOI:

https://doi.org/10.18034/abcjar.v6i2.746

Keywords:

Destination Marketing, Southeast Asia, Tourism Hub, Marketing Strategies, Promotion, Travel Marketing, Tourism Development

Abstract

This study explores destination marketing strategies to promote Southeast Asia as a premier tourism hub. The study's main objectives are to analyze the effectiveness of current marketing approaches, identify challenges and opportunities in tourism promotion, and propose policy implications for sustainable tourism development. The methodology involves a comprehensive literature review, including academic research, industry reports, and government publications, to examine trends, best practices, and case studies in destination marketing. Significant findings highlight the region's cultural diversity, environmental sustainability concerns, collaborative partnerships, and technological innovations as critical factors influencing tourism promotion. Policy implications underscore the importance of infrastructure development, environmental conservation, political stability, and digital transformation in fostering tourism growth and competitiveness. By addressing these challenges and leveraging opportunities, Southeast Asia can enhance its attractiveness as a premier tourism destination and stimulate economic development.

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References

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Published

2017-09-25

Issue

Vol. 6 No. 2 (2017): July-December

Section

Articles

License

Copyright (c) 2017 Dipakkumar Kanubhai Sachani, Sai Charan Reddy Vennapusa

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How to Cite

Sachani, D. K., & Vennapusa, S. C. R. (2017). Destination Marketing Strategies: Promoting Southeast Asia as a Premier Tourism Hub. ABC Journal of Advanced Research, 6(2), 127-138. https://doi.org/10.18034/abcjar.v6i2.746
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