Destination Marketing Strategies: Promoting Southeast Asia as a Premier Tourism Hub
DOI:
https://doi.org/10.18034/abcjar.v6i2.746Keywords:
Destination Marketing, Southeast Asia, Tourism Hub, Marketing Strategies, Promotion, Travel Marketing, Tourism DevelopmentAbstract
This study explores destination marketing strategies to promote Southeast Asia as a premier tourism hub. The study's main objectives are to analyze the effectiveness of current marketing approaches, identify challenges and opportunities in tourism promotion, and propose policy implications for sustainable tourism development. The methodology involves a comprehensive literature review, including academic research, industry reports, and government publications, to examine trends, best practices, and case studies in destination marketing. Significant findings highlight the region's cultural diversity, environmental sustainability concerns, collaborative partnerships, and technological innovations as critical factors influencing tourism promotion. Policy implications underscore the importance of infrastructure development, environmental conservation, political stability, and digital transformation in fostering tourism growth and competitiveness. By addressing these challenges and leveraging opportunities, Southeast Asia can enhance its attractiveness as a premier tourism destination and stimulate economic development.
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Copyright (c) 2017 Dipakkumar Kanubhai Sachani, Sai Charan Reddy Vennapusa
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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